How to… write a great parking space description
Like any type of advertisement listing, the more detailed information that you provide to your potential customers, the more likely they are to go ahead and make a booking.
Here are our top 6 suggestions when writing a parking space description:
- Don't use CAPITAL LETTERS
There is no need to shout and in my experience, no-one enjoys been shouted at! On the internet capital letters are often seen as aggressive and are also harder to read than normal lower case letters.
- Include a Picture
You can add up to 5 pictures on your parking space listing. Remember that a picture is worth a thousands words and can be the difference between a driver using your space over your neighbours'. If you don't own a digital camera, there is a good chance that you have a friend that will.
- Add Street view
Street view is an exciting product provided by Google. Google Street view cars drove up and down the country taking pictures of every road they travelled down and have put them on the internet for everyone to see. They haven't got 100% coverage but the majority of cities are covered.
Adding Street view to your listing allows drivers to see not only what your space looks like, but also shows them information about the local area by allowing them to virtually travel up and down your road.
- Describe the parking space
It sounds obvious but descriptions such as "You can park in my private driveway" or "Parking space close to Tower Bridge" are hardly going to help the driver make their mind up about whether to park with you.
"This parking space is a cobbled driveway with a dropped kerb providing easy access" is a good example of how to start your description.
Other ideas include talking about how safe the neighbourhood is or if you are home most of the day and to keep an eye on their car.
Remember that we take the first 150 or so characters and include it within our search results so make sure you get the important points at the beginning.
- Talk about what your parking space is near and provide approximate walking distances
Mention how far the space is from local attractions and include information about how long it will take to walk from your parking space to these locations. Stadiums, train stations, local bars and restaurants are all useful to know.
- Mention other services that are available
Are your toilets available to use when the driver drops off their vehicle? Can they have their car washed? Do you offer a free lift to their final destination? Anything you can add can make a big difference when drivers are comparing your parking space to another close by.