How to make your parking listing stand out: simple tips to get more bookings

Here are our top tips to help your parking space stand out and keep drivers coming back.

1. Take great photos of your parking space

Your photos are the first thing a driver sees, so they need to do the hard work of building trust before they've even read a word of your description.

You don't need a professional camera — a smartphone is more than enough. Just make sure to:

• Shoot in daylight so the space looks bright and inviting

• Take multiple angles — show the entrance, the space itself, and any nearby landmarks that help drivers identify it

• Keep it tidy — clear away bins, bikes, or clutter beforehand

• Show access clearly — if there's a gate, barrier, or specific entrance, capture it

Listings with photos consistently receive significantly more bookings than those without. Think of it this way: drivers are leaving their car — often a valuable one — in your care. Seeing the space clearly gives them the confidence to book.

2. Write a description that actually helps drivers

Your listing description is your chance to answer every question a driver might have before they even need to ask. The more detail you include, the less likely someone is to abandon their booking out of uncertainty.

Make sure you cover:

• Exact directions to find the space — don't just rely on the map pin. Include street-level detail like "enter via the black gate on Maple Street" or "look for the blue door to the left of the newsagent."

• Walking distances to key destinations — drivers park with a purpose. If you're near a train station, stadium, hospital, or town centre, say so and include an approximate walking time. "5-minute walk to Manchester Piccadilly" is far more useful than a postcode.

• Space dimensions — if there are any restrictions (e.g. no vehicles over a certain height, width, or length), be upfront. This saves everyone time.

• What's included — is the space covered? Is there a lock? Is it monitored by CCTV? These details build confidence.

Think about who your ideal driver is and what they'd most want to know. A commuter wants to know about train connections; a concert-goer wants reassurance they can park for the full evening.

3. Price yourself competitively

Pricing is one of the most powerful levers you have. Search for spaces near yours on JustPark to get a sense of what similar listings charge — a garage might command more than an open driveway, and a space in a city centre will naturally attract higher rates than one in a quiet suburb.

If your listing is new and has no reviews yet, consider starting slightly lower to attract those first bookings. Early positive reviews build credibility fast, and you can always adjust your price upwards once you've established a track record.

You can also experiment with different rates for different days or times — many owners charge more at weekends or during local events when demand spikes. JustPark offers scheduled pricing, so if you know demand will increase on certain days (matchdays, concerts, festivals), you can plan ahead to make sure you price yourself competitively.

4. Keep your calendar up to date

Nothing frustrates a driver more than booking a space, only to receive a cancellation because it wasn't actually available. Keeping your availability calendar accurate is one of the simplest ways to maintain a high rating and avoid cancellations.

If your space has periods when it's unavailable - maybe you have guests staying, or you're using your driveway yourself — block those dates out. This keeps your acceptance rate high, which signals to the JustPark platform (and to drivers) that you're a reliable host.

5. Offer flexible booking options

If your space is suitable for it, consider offering both short-term and long-term bookings. Hourly and daily bookings are great for casual parkers and event-goers, while monthly rentals attract commuters looking for a reliable spot near work or a station. Monthly renters in particular tend to be low-maintenance and generate consistent, predictable income.

Ready to get more bookings?

Small improvements to your listing can have a big impact. Start with your photos and description — these two changes alone can transform how drivers perceive your space. Then refine your pricing, keep your calendar current, and let the bookings roll in.

If you haven't listed your space yet, add it to JustPark today and start earning from the space you already have.