If you’re only focused on what happens inside the venue, you’re already losing. The fan experience and the revenue impact inside your building begin in the fan’s driveway. A chaotic, inefficient parking operation frustrates fans before they enter the building, while a well run operation can lead to happier fans (which can ultimately lead to higher fan spend during your event). Getting cars in faster means fans enter the building sooner, providing more purchase opportunities.

Parking is the very first step of an enhanced fan experience, and it sets the tone for everything that follows. A seamless parking experience can amplify the excitement and goodwill of a fan base, while a poor one can lead to financial loss and operational inefficiency for the venue.

At JustPark, we understand that for parking operators at venues, getting this right is non-negotiable.

The Cost of a Poor Parking Experience

When fans are met with chaos, long queues, and confusion, the impact can be significant and far-reaching:

• Reduced Dwell Time: Dwell time is a direct indicator of spending. Fans stuck in traffic or long parking lines arrive stressed and late, reducing the time they have to spend inside at concession stands, merchandise shops, and other on-site vendors. By getting fans into the stadium faster, you actively increase dwell time and spending opportunities. 

• Negative Word-of-Mouth: A frustrating arrival can overshadow a fantastic event. A fan who has a terrible time with parking is more likely to leave a negative review or share their poor experience with friends, damaging the venue's reputation and potentially deterring future attendance.

• Reduced Repeat Business: Nearly half of MLB and NFL fans named parking as the least satisfying part of their experience in a study by the Temkin Group. A consistently bad parking experience can prompt attendees to search for alternative transportation or off-site parking options, which cuts the venue out of the revenue stream entirely.

JustPark: A Parking Solution Built for Events

A great parking experience goes beyond just finding a space. It’s about creating a streamlined, end-to-end journey that builds excitement and removes stress. For example, when the Rocky Mountain Vibes transitioned to JustPark's mobile payment solutions and business intelligence software, they saw a 36% increase in parking revenue and improved ingress efficiency.

Here's how our solutions contribute to a better, more seamless fan experience:

• JustPark Passes: JustPark Passes allow fans to secure their spot well in advance, whether it's for a single event, a full season, or as a complimentary pass for VIPs. By enabling pre-sales, you secure upfront revenue and give fans the peace of mind that their parking is sorted.

• JustPark Prime: JustPark Prime is our mobile point-of-sale device, which enables your staff to process payments and validate passes quickly and efficiently, drastically reducing queues. Devices are built on an Android platform and are designed for any event environment, offering multiple rugged options that are waterproof and can handle high or low temperatures.

• JustPark Suite: JustPark Suite is your comprehensive inventory management system. It provides a real-time view of your entire operation, allowing you to track occupancy, analyze data on traffic patterns and revenue, and make smarter decisions for future events. For Ticketmaster venues, this integration is key. By selling JustPark Passes and using Suite, you gain increased control over the parking inventory displayed on your website and directly on the Ticketmaster platform. 

From reservation to revenue reporting, JustPark combines an intuitive user app with a powerful suite of B2B tools to deliver a seamless end-to-end parking experience - from the driveway to stadium seat.

By integrating these solutions, you successfully move from managing cars to managing expectations. A proactive approach turns a potential point of frustration into the first win of the day for every fan. 

Discover how JustPark can transform your event parking operations and help you take the first step toward a winning fan experience.