Every game day or concert presents a monumental challenge for venue operators as thousands of vehicles arrive simultaneously. Strategically coordinating this massive influx of traffic quickly and efficiently is key to delivering an exceptional fan experience..

For the fan, a seamless, stress-free parking experience actively enhances their mood, sets a positive tone, and contributes directly to the overall success of the day. For the venue operator, frictionless parking strengthens your reputation and increases dwell time, allowing guests to spend more time inside the venue at concession stands and merchandise shops.

Proudly leveraging 15+ years of event parking experience as ParkHub, JustPark is trusted by 70% of professional sports teams, hundreds of universities, and iconic venues like Mercedes-Benz Stadium and the Rose Bowl to deliver a seamless, end-to-end parking experience.

Here are five ways your parking operation can make or break the fan experience.

1. Pre-Game Advantage: Eliminating Arrival Friction

Nothing deflates a fan’s excitement faster than getting stuck in traffic with no end in sight. By allowing fans to pre-purchase a parking pass, you will drastically cut down on vehicle processing time. 

Pre-booking guarantees guests access to a lot and gives operators visibility into traffic flow and staffing in real time. This speeds up ingress and gives fans peace of mind, allowing them to focus on getting into the stadium and spending more money on concessions and merch.  

2. Digital Transformation: Contactless and Cashless Payments

Today’s fans expect speed and convenience, not the frustration of fumbling for cash or waiting for slow card readers. Our JustPark Prime mobile point-of-sale device creates a touch-free, efficient transaction process. When combined with JustPark Passes, the solution allows staff to quickly scan passes and validate payments, accelerating vehicle flow at the entry point. These tools reduce entry delays, improve traffic flow, and create a smoother fan experience.

3. Power of Control: Managing Parking Inventory

High-volume events require precise traffic and inventory management. With JustPark Suite, you decide where your inventory is distributed – on your website, on your venue app, on Ticketmaster, and more. You can also monitor occupancy in real-time, adjust signage, and direct staff to the most in-demand areas. This strategic control puts you in the driver’s seat, increases revenue and ensures a steady, predictable flow of vehicles, keeping everyone moving and happy.

4. The VIP Treatment: A Dedicated Experience for VIPs and Staff

The parking experience isn’t one-size-fits-all. Season ticket holders, VIP guests, and event staff require a different level of service. A robust parking solution allows you to create and manage dedicated access for these groups with ease. 

With JustPark Passes, you can easily distribute complimentary passes, manage season-long parking permits, and ensure that your most valued attendees have a seamless experience from start to finish. 

5. Insight Edge: Using Data to Improve Future Events

The most valuable asset you have after an event is data. By collecting insights on traffic patterns, popular lots, and arrival times, you can make smarter decisions for the next game or concert. With JustPark Suite, you can optimize pricing, staffing, and logistics to ensure every future event is even better than the last.

Our suite of products provides parking operators with the tools they need to revolutionize their event operations and deliver a first-class experience from the curb to the seat. We help you secure upfront revenue, gain real-time insights, and provide a frictionless experience that makes parking so easy, fans barely think about it.

Want to cut entry times, improve flow, and boost your bottom line? Discover how JustPark can transform your event parking operations.