Maximising revenue and efficiency: JustPark at Coal Drops Yard

This bustling area near King's Cross in Central London has seen improved operations and profitability after implementing tech-driven solutions.

At JustPark, we help property owners and managers unlock additional revenue from their car parks while enhancing the customer experience. Our recent collaboration with King’s Cross Estate, a Savills-managed destination at the iconic Coal Drops Yard—home to dozens of shops, restaurants, and public events—demonstrates how technology-driven parking solutions can improve operations and profitability.

The challenge: Smarter parking solutions for Coal Drops Yard

Coal Drops Yard, a vibrant and high-footfall location, needed a smarter approach to parking that could:

  • Adapt to fluctuating visitor demand through dynamic pricing
  • Support the growing adoption of electric vehicles
  • Seamlessly integrate with existing Scheidt & Bachmann equipment
  • Enable pre-booking to optimise occupancy planning and visitor experience

The JustPark solution

  • EV-Ready Smart Pricing: Our platform introduced custom EV tariffs, helping the estate advance its sustainability goals while meeting driver expectations.
  • Seamless Integration: Thanks to direct integration with Scheidt & Bachmann, implementation was fast and required minimal disruption.
  • Revenue Optimisation: Data-driven dynamic pricing and insights helped to maximise returns during peak periods without compromising user satisfaction.
  • Reservations Platform: Enabling pre-booked parking improved forecasting accuracy, boosted occupancy rates, and reduced operational complexity.

The outcome: Smarter parking, greater returns at Coal Drops Yard

Higher revenue, improved operational efficiency, and a better visitor experience — all without the need for expensive infrastructure overhauls.

"JustPark’s smart technology has transformed how parking is managed at Coal Drops Yard — supporting their commercial goals while enhancing the customer journey." Madeleine Francis, Senior Business Development Manager at JustPark

Let's partner: Unlock new revenue from your property's parking space

Discover how our tailored solutions help property owners like you maximise underused spaces and generate predictable income. Book a demo with us today and realise your site's full potential.

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Parking sorted in seconds.

Journeys are simpler with a dedicated space, just for you.

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