LONDON, NOVEMBER 20, 2023 — JustPark, the market-leading app for parking in the UK, is excited to announce the launch of a new wide-reaching campaign aimed at promoting affordable parking solutions in London and its surrounding areas. In a city where finding cost-effective and convenient parking can be a near-impossible task, JustPark aims to simplify the process and make parking stress-free for all Londoners — whether they’re driving to the office, attending a big event or taking their next family holiday.
The campaign, scheduled to run from 20th November to 4th December, offers motorists a much-needed route for savings just in time for Black Friday and coming into the holiday season, which can be financially challenging for many.
JustPark can confidently promise drivers of their cost-savings, as its proven that app users can save up to 65% off parking compared to commercial car parks. Plus, with the recent addition of a Best Price Guarantee across all pre-bookable spaces, JustPark drivers can rest assured they are paying the lowest price possible for their parking space.
Creative concepts for the campaign deliver a simple message to consumers: London is expensive. Parking doesn’t have to be. Various campaign assets will be showcased in out-of-home (OOH) across 400+ sites in London and the surrounding area, as well as in a tactical mix of digital placements and organic social media promotion.
Key benefits of using JustPark vs traditional parking:
- Exclusive parking spaces: Thousands of homeowners list their private driveways to earn a side income while offering drivers a more affordable place to park their cars; a win-win for local communities. These spaces can often get you closer to your end destination and be in key central or busy areas where parking can be sparse.
- Lowest price guaranteed: JustPark has recently announced Best Price Guarantee which promises that any driver pre-booking a space using our platform will have the lowest price possible compared to any other parking platform.
- On-demand flexibility: On top of being able to effortlessly search, book, and pay for parking spaces in advance, you can also extend your sessions or amend your booking to suit your schedule, making sure you avoid PCNs or unnecessary headaches when trying to access your car.
- Monthly or long-term options: If you regularly drive into work in a busy area, you can take advantage of monthly parking options which can save drivers up to 43% each month. Only need parking during the work week? Monday to Friday options are now available as well.
Holly Parsons, Chief Marketing Officer at JustPark, said, "Our mission at JustPark is to always make parking as seamless and affordable as possible. With our latest campaign, we are spotlighting cost-effective parking options available across London through our app, providing relief for some of the financial hardships that many Londoners face this time of the year. In the midst of a record-breaking year for the company’s growth, we remain more committed than ever to bringing budget-friendly and accessible spaces to drivers across the UK."
Drivers can gain access to exclusive spaces, unlock discounts on long-term parking and even rent out their own space all through the JustPark app. For more information or to reserve your next parking space, download the app:
JustPark is the number one app of choice in the UK for all parking requirements, serving over 13 million drivers by connecting them to affordable and convenient parking spaces, as well as enabling them to earn extra income from their homes and businesses.
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