The Crowne Plaza Docklands is situated right in the heart of London and perfectly located for business trips into the city as well as visitors to the O2 Arena, ExCeL Exhibition Centre and Canary Wharf. As many guests use trains and the underground to travel to the hotel, the onsite car park had a number of underutilised spaces. The hotel management team recognised they had the opportunity to fill these empty spaces with non guest use, especially when events were being held in the nearby venues. But they needed a way to reach these new drivers.

The Solution

In 2018 the hotel management team worked with JustPark to place ten of its parking spaces onto the platform. With JustPark being used by over 5m drivers in the UK, the spaces quickly started to be booked and an important additional revenue stream was created for the hotel.

With such a high ongoing use of the spaces, the management team and JustPark regularly review pricing to ensure they remain a profitable but attractive parking option for visitors to the area. With their secure but convenient location the spaces receive an average of 4.8* reviews from drivers.

The Results

• Quick rise in bookings

• Regular pricing reviews ensure continuing profitability

• Average 4.8* driver reviews

"Running a hotel is all about high utilisation rates, and so when we recognised there was a way to create additional revenue streams from our unused parking spaces by tapping into the JustPark driver base this was an interesting proposition. There was an immediate increase in the use of our car park through JustPark bookings and we continue to work closely with the team to ensure our pricing remains an attractive option for visitors to the area."

Stephen Brown

General Manager