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Copthorne Hotel, Birmingham

Location:

Birmingham

Site specs:

60 spaces

Solution:

Drive-up, pre-book

Sector

Hotels

This busy Millennium Hotels and Resorts site in the centre of Birmingham had an outdated operating system – leading to many drivers to park there without permission. Guests constantly complained about the lack of parking spaces and this put a huge strain on front-of-house staff.

The solution

We started managing the car park and introduced a payment system to give guests easy access and a simple way to pay. Through our platform, hotel management has full visibility of their car park’s performance and front of house staff no longer have to deal with parking requests and admin.

The results

  • A significant increase in revenue, generating £300 per day from guest payments.
  • Guests now rate the parking service 4 out of 5
  • A 90% reduction in unauthorised parking

“It was definitely a great move to partner with JustPark. We’re seeing an increase in revenue, which is fabulous.”

Simon Doyle

General Manager, Copthorne Hotel, Birmingham

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“JustPark’s technology has worked really well at our scheme. The tenant validation system and ANPR cameras have given us much better visibility on the usage of the car park, and the team continues to help us ensure the car park runs efficiently.”

“It was definitely a great move to partner with JustPark. We’re seeing an increase in revenue, which is fabulous.”

Simon Doyle

General Manager, Copthorne Hotel, Birmingham

If you’d rather phone us, please give us a call. We’re here and ready to help.

+44 (0) 1375 807 213

We’re helping hundreds of clients make the most of their car parks. And we’re confident we can support you too. Simply fill in the form and our team will get back to you.

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