Across the UK, hospitality venues are facing some of the toughest challenges in years. Rising NI contributions, increasing wages, shrinking margins are putting immense pressure on many hotels, pubs and restaurants - forcing some to close. One thing is clear: every part of the business needs to work smarter, not harder. 

At some hotels, teams walk past rows of empty parking spaces that could be quietly bringing in additional income - enough to hire a new chef or housekeeping staff, or to fund essential equipment upgrades. Meanwhile, other hotels are struggling with the opposite problem: a shortage of spaces to meet growing guest demand. Different hotels face very different realities, which is exactly why a flexible approach matters. 

What often goes unnoticed is that parking is one of the hotel’s most overlooked, simplest, and most profitable assets. Even small hotels with just a handful of spaces can generate a surprisingly high revenue. Whether you’re opposite a stadium, near an airport, beside a busy commuter route, or close to a popular local venue, your parking space could be worth far more than you realise. 

Maximising Parking While Putting Guests First

Hotels live and breathe great guest experiences. That’s why any conversation about parking starts with the guest, and not the space. 

Some hotels charge guests for parking, others offer first-come, first-served bays, and some reserve spaces for VIP guests or corporate travellers. Many operate in shared or multi-use environments, such as wedding venues, community hubs, restaurants, conference centres - where demand changes by the hour. 

With JustPark, your guests always come first. You remain in complete control - deciding exactly which spaces are available, when, and how. Need to protect bay availability for a busy conference, wedding, or VIP guests? No problem - we work with your team to manage availability to suit your schedule and prioritise your guests. Operations continue as normal, as we quietly work alongside your existing teams, processes and any enforcement services you already use. 

The question is not “Do we have spare spaces every day?”. It’s “Are we overlooking an opportunity right outside our doors?”.

Enhancing Your Community Presence and Footfall

Opening your parking to more people can bring your hotel closer to the community. Commuters, shoppers, airport travellers or attendees of nearby events aren’t just looking for a space to park - they’re potential customers. Many end up stopping for a coffee, popping in for lunch, booking a future stay, or attending an event at your venue. Every new visitor creates another opportunity for your business. 

For multi-use venues, such as pubs, restaurants, conference spaces, wedding venues, parking is an easy way to get noticed and bring more guests through the doors. Even independent pubs with limited opening hours can earn extra revenue outside trading times by offering unused spaces earlier or later in the day.

In other words, the benefits go beyond revenue. It’s about building connections, becoming part of the local community, and getting more out of what you already have.

Why You Can’t Afford to Wait

Today’s pressures mean hotels have to find smarter ways of doing more with less. Some are adopting AI to ease staffing, while others are rethinking how they use the physical assets they already own. Parking is one of the easiest and most straightforward ways to bring in additional revenue without adding work for your team or disrupting your guests. 

As the winter season approaches, demand for parking near stadiums, markets, and event venues spikes. Hotspots like Southampton, York, Bristol and Glasgow see huge crowds, and many people are happy to park further out of the centre to avoid congestion charges. This means that even hotels outside the busiest areas can make the most of their parking and generate more revenue than expected.  

So, how does it actually work?

Monetising Your Hotel's Parking with JustPark

JustPark combines technology, real-time data, and a network of 15 million drivers to help you make the most of your hotel’s parking - whether you have plenty of spaces, only a few, or simply want to explore opportunities beyond simply raising the price of a bottle of wine.

Here are 4 ways we support you: 

• A New or Additional Revenue Stream: Whether you already charge guests for parking or currently offer it for free, JustPark Reservations can either create a new revenue stream or complement the existing one. Major hotel chains like Crowne Plaza, Holiday Inn, Marriott, or Hilton have seen significant results, with some earning over £100,000 per year. Independent hotels often benefit the most, as they can adapt quickly and tap into local demand patterns. Payments arrive every month, so you always know what to expect. 

• Flexible Space Control: Everything stays under your control. You decide which spaces are available, and when - down to the maximum length of stay or off-peak times. If you have limited capacity and can only open a portion to the public or are fully booked, that’s easy to manage. 

• Data-Driven Visibility: With JustPark Insights, our intuitive dashboard gives you real-time visibility into bookings, occupancy and revenue. You can quickly spot trends, track demand and make decisions based on actual data - all without adding operational tasks. 

• Seamless Customer Engagement: By combining JustPark Reservations with JustPark Reach, you can connect with both guest and non-guest parkers through personalised, location-based messages - anything from a welcome note, to a special offer at your restaurant or café, to useful information about their stay. This creates a smooth experience from the moment a driver books their space - while reducing the workload from your team. 

Are You Making the Most of What You Already Have?

The hotels thriving today are the ones that seize every opportunity - not just the obvious ones. Your parking, whether abundant, limited, centrally located or slightly further out, is still an asset. 

The biggest risk isn’t trying something new. The real risk is doing nothing at all. 

Get Started

There are no upfront or set-up costs. We operate on a revenue-share basis, and a dedicated account manager will guide you every step of the way.

Whether your venue is independent or part of a wider group, we can show you how to turn unused parking into a reliable monthly income.

Partner with JustPark and start earning revenue from your empty spaces - without lifting a finger.