• Agreement sees UK’s leading parking app introduce a mix of new parking solutions at the world’s most popular live entertainment, leisure and retail destination.
  • New research: 84% of UK drivers say parking stress can spoil their event experience.

LONDON, UK – 1st May, 2025: JustPark, the UK’s leading parking app, is to become the official parking partner of The O2 in London. The new multi-year partnership is the first of its kind between an event operator and parking company in the UK. The aim is to deliver an industry-leading parking experience for The O2’s 10 million-plus annual visitors, with new solutions designed to enhance both accessibility and flexibility in booking parking at one of the world’s most popular venues.

New research* that polled thousands of drivers on their experiences when driving to ticketed events nationwide, revealed that up to 87% of fans can be deterred from driving to occasions such as football matches, theatre performances or gigs. JustPark’s partnership with The O2 aims to ensure visitors to the London destination are not impacted by such concerns, delivering a flagship approach to event parking solutions for the UK. It also represents a major evolution of JustPark’s popular consumer app, expanding its support to venues and landmark event destinations.

The research lays bare just how stressful finding event parking can be for drivers, and underscores the need for reliable and smarter parking options:

  • 84% said parking stress has negatively impacted an event experience previously.
  • Over half (56%) have left events early due to parking issues.
  • 48% reported spending over 30 minutes searching for a space at a ticketed event.

Anthony Eskinazi, Founder and President of JustPark said: “Parking for events should be simple and stress-free. Too often though, it’s the most frustrating part of the journey. JustPark’s technology changes that, making parking effortless, so visitors can focus on having a good time when they arrive.”

“Partnering with The O2, the world's most popular live entertainment, leisure, and retail destination, is the perfect way to launch the new phase of our business and help destinations across the UK to modernise and bring parking in line with increased visitor expectations.”

The collaboration reflects The O2’s commitment to ensuring every visitor has the best possible experience from the moment they arrive at the venue. JustPark will be introducing a range of new easy-to-use parking solutions for all The O2’s visitors, including daily and event specific reservable options and on-arrival, cashless parking. The O2 will benefit from JustPark technology and insights, helping them to make best use of their parking spaces in real time.

"Parking and transport are essential parts of the visitor experience at The O2, and we are always looking for ways to improve accessibility and convenience for all our guests.” Said Nathan Kosky, VP Europe, Global Partnerships at AEG. "In partnering with JustPark and making full use of their customer-first technology, we are able to understand so much more about our visitors and integrate a range of different parking solutions that will make it easier than ever for attendees to drive, park and enjoy their visit.”

In addition to improving the visitor journey, the partnership will elevate JustPark’s brand presence at The O2, reinforcing its role as a key supporter of the UK events industry.

In April 2024, JustPark merged with ParkHub, the leading North American provider of event parking technology, which has since rebranded under the JustPark name. Today, JustPark operates at over 450 locations across the US, servicing 70% of US professional sports teams at some of its most trafficked venues, parking more than 40 million cars each year. Now, JustPark is applying that experience to revolutionise the UK event parking sector, ensuring fans can focus on the moments that matter with a frustration-free parking experience.

ENDS

*JustPark surveyed 3,100 drivers in April 2025

Notes to editors:

Solutions being introduced from JustPark to The O2 include:

  • JustPark Reservations: Pre-booking will be offered to all visitors to The O2, meaning for the first time non-event visitors coming to shop at Outlet Shopping at The O2 or dine at the venue’s entertainment district can also reserve parking.
  • EventPass: Event attendees can pre-book parking in advance through EventPass, a dynamic reservation platform that ensures guaranteed parking, eliminating stress.
  • JustPark On-demand: For those arriving without a reservation, flexible, on-the-day parking, can be booked via the JustPark app.
  • Overflow parking solutions: Should full capacity be reached in The O2 on-site parking, a seamless solution will enable visitors to quickly find and book nearby spaces available on the JustPark app.

For more information, please contact:
Sarah Jackson
M: +44(0) 7306 256 148
E: media@justpark.com

About JustPark  

JustPark is reshaping the parking industry with faster, smarter solutions for drivers and destinations. We make it easier for drivers to find, book and pay for parking, whether it's at a venue, on the street or on a private driveway. For operating partners, we empower them to deliver best-in-class parking management services.

JustPark powers over $1Bn in booking volume for over 500 customers in the U.S., parking more than 40 million cars each year. In the UK, more than 14 million drivers use the JustPark app to reserve parking. Our platform equips operators with the tools to streamline operations, reduce costs, and unlock actionable insights. With decades of innovation, JustPark is redefining parking, one space at a time www.justpark.com

About The O2

The O2 is the world’s most popular live entertainment, leisure, and retail destination. The world-famous, 20,000-capacity arena, operated by AEG Europe, hosts over 200 events each year, and has sold over 30 million tickets since opening in 2007. A multi-award-winning arena, The O2 has been recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s and has been certified as ‘A Greener Arena’ by sustainability specialists A Greener Future.

Welcoming over 10 million visitors each year, The O2 is also home to the 2,750-capacity live music club indigo at The O2, roofwalk attraction Up at The O2, up to 70% off RRP across 60+ brands in Outlet Shopping at The O2, as well as a range of leisure attractions, and over 30 bars and restaurants within the venue’s Entertainment District. A full day-out destination conveniently located just 15 minutes from central London, there’s plenty to enjoy under one iconic roof.  For the latest updates, follow us on Instagram, Facebook or Twitter.