Creative Car Park provides hassle-free parking solutions for businesses looking to optimise their car parks. Focusing on fully-funded, cost-effective, secure, and efficient changes, Creative Car Park (CCP) offers fully managed services designed to increase space availability, reduce nuisance parking, and create a more positive experience for customers and visitors.
Their partnership with JustPark was founded on shared goals: to generate new revenue, enhance tools for existing clients, and introduce products that align with their established markets. Creative Car Park faced a challenge: its enforcement-based revenue model was unpredictable and difficult to scale. While enforcement remained a valuable service for clients, it was a one-dimensional offering. To stay competitive and provide a more comprehensive solution, CCP sought to diversify its approach, leading to its partnership with JustPark.
From Strength to Strategy: Rethinking the Revenue Model
Creative Car Park faced strategic challenges due to its reliance on enforcement as its primary revenue model. The core issue was the model’s revenue unpredictability. Enforcement based solely on parking charge notices and parking tickets generated inconsistent, erratic payment volumes and timings. This made it difficult for CCP to forecast revenues accurately and scale the business a challenge.
While enforcement remains a core pillar, it doesn’t address the full spectrum of the parking experience — something CCP saw as an opportunity to improve.
Creative Car Park are valued by their clients for their ability to:
- Generate revenue
- Limit nuisance parking
- Essential for maintaining control over parking
However, it offers limited opportunities to enhance the customer journey or build deeper engagement, areas that are increasingly important to clients seeking long-term value and differentiation.
By incorporating additional services such as pre-booked parking and cashless payment systems, CCP can offer a broader, more customer-centric solution. This enhances the overall parking experience and gives their clients a competitive advantage, creating opportunities for growth and strengthening relationships with their customers.
Creative Car Park recognised that to remain competitive, they needed to move away from a reliance on enforcement and develop a more varied, consultative offering to strengthen relationships and add value for their clients.
The need for additional revenue streams, as well as the desire to create a more consultative, sticky relationship with clients, became central to their success planning and future-proofing.
Powering the Next Phase with JustPark
Before selecting JustPark, Creative Car Park explored other options from competitors offering similar services. Other providers fell short in project delivery and alignment with Creative’s long-term vision. Creative Car Park sought a platform that could not only address their immediate needs but also provide long-term strategic benefits.
JustPark stood out for several reasons:
The platform's ability to integrate smoothly with Creative Car Park's existing systems was crucial.
The integration process itself was simple, thanks to JustPark's technically proficient API, which allowed for an efficient and hassle-free setup. CCP has also found that JustPark has a well-established brand that carries weight in client conversations.
But it wasn’t just the technology that made JustPark the right choice.
The relationship between the two companies has been collaborative from the outset. According to Nick Copson, Creative Car Park was particularly drawn to the fact that JustPark’s platform offered flexibility, allowing them to customise solutions to fit their clients' needs, rather than offering a one-size-fits-all approach. He has found that both organisations are committed to overcoming hurdles together and making the partnership work for both parties.
The introduction of features like Reservations and On-Demand parking brought a new layer of value to the table.
With these tools, Creative Car Park could engage in more insightful, data-driven conversations with their clients, discussing potential revenue generation and offering solutions to issues such as parking abuse and capacity management. By shifting from a purely enforcement-based service to a more holistic parking solution, Creative Car Park gained a more strategic and productive toolkit for client conversations.
As a result, Creative Car Park has broadened their revenue streams and improved the overall client relationship. The partnership has proven to be effective in retaining existing clients and securing new ones, demonstrating the value of a comprehensive parking solution that blends enforcement with innovative products designed to meet the needs of modern businesses.
Driving the Future of Parking Management and Client Engagement
Creative Car Park sees its partnership with JustPark continuing to strengthen as they onboard new clients and JustPark expands its product suite. They are particularly excited about the potential of JustPark Insights, a BI tool that centralises parking data across multiple locations, providing real-time visibility without the complexity of integrating various hardware and payment systems.
Additionally, JustPark Reach, the new customer engagement platform, offers a way to enhance the parking experience through targeted messaging, promotions, and loyalty-building tools. By using Reach, Creative’s clients can drive greater customer satisfaction while unlocking new revenue opportunities.
With a shared commitment to innovation and a more seamless parking experience, Creative looks forward to deepening its relationship and introducing JustPark to new opportunities as it scales.
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