Case Study

Gateway Parking Services

Gateway Parking Services and Harbor Park Garage Up Revenue Using SmartPass

Who’s Involved

Andrew Sachs | President at Gateway Parking Services (GPS) Kera Miller | Facility Manager at Harbor Park Garage

Customer Takeaways

SmartPass is a gamechanger. Our customers want digital products designed to meet their specific parking needs, and SmartPass is the only solution that allows us to do that. It’s been successful beyond my wildest dreams. If you are a garage owner or operator in search of parker growth, you need to have SmartPass!

Andrew Sachs, President at GPS

SmartPass has been a great success at Harbor Park Garage! It’s super easy to create new parking products in the SmartPass Admin portal, and the integration with TIBA has facilitated seamless operations at the garage.

Kera Miller, Facility Manager at Harbor Park Garage

Summary

In the first quarter of 2022, Gateway Parking Services (GPS) wanted to increase usage of the Harbor Park Garage in Baltimore’s Inner Harbor by attracting tourists and visitors to nearby attractions with a targeted online marketing strategy. They partnered with JustPark to introduce customized parking products like discounted and event-specific passes through the SmartPass platform, facilitating pre-planned parking purchases. This approach significantly boosted revenue using various online channels and advanced technologies like license plate recognition.

The Challenge

Integrate a pass system with Harbor Park Garage’s PARCS provider, TIBA.

Promote customized parking products online.

Create customized parking for events.

The Solution

SmartPass

JustPark and GPS partnered to tailor the SmartPass digital parking platform to cater to the specific needs of parkers planning visits to popular attractions near Baltimore’s Inner Harbor, such as the National Aquarium and Port Discovery Children’s Museum. SmartPass offered various customized parking products, including discounted passes for nearby attractions, flexible day passes, and event-specific parking options. These products were made easily accessible and purchasable online, utilizing the garage’s website, attraction websites, Google, and Google Maps. 

Easy Integration

The integration of SmartPass with Harbor Park Garage’s existing Parking Access and Revenue Control Systems (PARCS) provider, TIBA, further enhanced the user experience. Initially, parkers used a QR code, but the system was later upgraded to include license plate recognition technology to access their pre-purchased passes. The seamless integration of digital solutions and advanced technology improved the efficiency of the parking operations and significantly contributed to increased revenue and customer satisfaction.

The Results

Increased Revenue

By implementing the SmartPass system, GPS significantly boosted its revenue, projecting over $350,000 in annualized income from digital parking sales in the first two quarters.

Enhanced Customer Experience

The integration of SmartPass with license plate recognition technology provided a seamless entry and exit experience for parkers, eliminating the need for manual check-ins and physical tickets.

Expanded Online Presence

GPS effectively used online marketing and SEO tactics to promote SmartPass across various digital platforms, including the National Aquarium, Port Discovery, and the Baltimore Soundstage websites, Harbor Park Garage’s website, Google, and Google Maps.

In Conclusion

By partnering with JustPark and with strategic digital innovations, GPS successfully transformed the parking experience at Harbor Park Garage to increase revenue and customer satisfaction. SmartPass and its integration with advanced technologies like license plate recognition set a new standard for convenience and efficiency in parking management. This case exemplifies how targeted digital solutions and effective online marketing can significantly impact business outcomes in the parking industry.

Learn More

With integrated payments, devices, and business intelligence, JustPark is paving the road to a brighter digital future. On that road, JustPark customers are driving away from cash, quickly and seamlessly.

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