Every car park operator knows the sight of an empty parking bay is a picture of missed opportunity. Underutilised assets, particularly during off-peak hours, represent a quiet and constant drain on potential revenue. 

For years, parking operators have faced the challenge of connecting these empty spaces with the right drivers at the right time, without incurring a hefty investment in complex hardware or draining operational resources.

JustPark’s core mission is to transform underutilised assets into powerful, consistent revenue streams. And while many know JustPark as the go-to app for renting a private driveway, a significant evolution has taken place. We’ve moved far beyond our peer-to-peer roots to become a comprehensive digital partner for the UK’s leading car park operators, commercial real estate firms, and hospitality businesses. 

But don't just take our word for it. Consider our recent partnership with Intelli-Park. What started as an exploration into boosting off-peak revenue quickly evolved into a strategic partnership that has delivered staggering results, including a nearly 400% revenue increase at one of their flagship sites. 

We recently sat down with John Pye, Commercial Sales Director at Intelli-Park, to discuss their journey. Intelli-Park’s story is a blueprint for how a collaborative, technology-first approach can unlock success.

The Challenge: Rethinking Under-Capitalised Spaces

For Intelli-Park, a forward-thinking operator focused on innovation, the initial problem was a familiar one. They needed a way to help their clients monetise spaces that sat empty outside of peak demand.

“The biggest thing for us is revenue generation and utilising those underused, under-capitalised areas,” John said. “It's all about customer experience, data collection, and intelligence, and transforming that to the core challenges that we had, which was trying to help those clients utilise those spaces that they couldn't create revenue from.”

Those core challenges were to help their clients utilise spaces that were not creating revenue. This is where the partnership with JustPark began. By integrating JustPark’s Reservations solution— or Pre-Book, as many know it —Intelli-Park could immediately open up their clients' car parks to our network of millions of drivers. Intelli-Park specifically targeted off-peak hours to generate new, incremental income without disrupting existing operations.

The Foundation of Success: A True Partnership

Implementing new technology can be daunting. The success of any digital solution hinges on the software as well as the support and collaboration that surround it. This is where the relationship between JustPark and Intelli-Park flourished. The process wasn't about simply handing over a piece of software; it was about building a supportive, responsive, and deeply integrated partnership from day one.

For John, this collaborative spirit made all the difference. “We find JustPark as an extension of our own business,” he said. “Yes, they’re an external party, but the way that we work in collaborations and partnerships and are always communicating on a day-to-day basis, it's felt like part of the team from day one. The experience that we've had with JustPark has been flawless.”

This seamless integration is a core principle of JustPark’s approach. Our process is built to be straightforward and stress-free. By eliminating common operational roadblocks, it keeps new initiatives on track and allows our partners to stay focused on the bigger picture.

The Proof: A Case Study in Significant Growth

Not only has the partnership been collaborative, but it has also delivered measurable impact for Intelli-Park, setting it apart from others in both execution and outcome. The partnership has transformed Intelli-Park’s portfolio.

A prime example is a site they manage in London’s Covent Garden. Before JustPark, the site had its typical revenue flow. After introducing our digital solutions, the results were remarkable.

“We introduced JustPark to the site and within 12 months, the revenue flow increased by nearly 400%,” John revealed. “That's a fantastic outcome for both us and the client itself. It's helping us achieve a lot more from the sites that we have currently. It's adding that value for us and for our clients going forward.”

This isn't an isolated success story. The partnership, which began with a handful of locations, has since scaled to 131 sites across the UK, encompassing over 5,000 parking spaces. This includes 92 reservation-based car parks and 39 sites now using JustPark’s On-Demand cashless payment solution.

Evolving Together: Future-Proofing Parking

A true partnership is not static; it evolves to meet new challenges and seize new opportunities. After establishing a strong foundation with Reservations, Intelli-Park began to leverage more of the JustPark ecosystem, including our On-Demand solution, to push towards a cashless, digital-first future. This helps operators move away from expensive and high-maintenance pay-and-display machines.

Looking ahead, the collaboration continues to deepen. We're already exploring next-generation solutions, like ‘Quickpay,’ our QR code product aimed at the hospitality sector that allows hotel guests to pay for parking in seconds without needing to create an account. The ultimate vision is a fully integrated partnership that tackles major opportunities together.

This is the future of parking management—a symbiotic relationship where technology providers and operators work hand-in-hand to build bigger, better, and more profitable solutions for everyone.

What's Your Untapped Potential?

The journey with Intelli-Park is a powerful testament to what is possible when you combine underutilised assets with the right technology and a truly collaborative partner. For operators, CREs, and businesses with parking facilities, your empty bays hold immense potential.

John’s final piece of advice to any operator considering a similar path was simple and direct. "Any businesses that are looking to go with JustPark, I'd definitely say go for it. You've got nothing to lose," he said.

Empty spaces are lost opportunities. If you're ready to turn them into exponential growth, let’s talk.

To learn more about how JustPark partners with businesses to transform their parking assets, speak to an expert today.