In a recent interview with FTV Capital, Jeff Shanahan, CEO of JustPark, shared his vision for transforming parking into a frictionless experience for drivers and operators alike.
From Investor to CEO
Initially an investor in ParkHub, Shanahan recognized the untapped potential in event parking—a niche largely overlooked in the U.S. market. His transition to CEO in October 2023 was driven by a desire to enhance the parking experience for high-profile clients, including major sports teams and universities.
Strategic Merger and Rebranding
In 2024, ParkHub and the U.K.-based JustPark merged, combining their strengths to offer a comprehensive parking solution. This strategic move, supported by FTV Capital, led to a rebranding under the JustPark name, symbolizing a unified approach to parking technology.
Integrated Platform for Enhanced Operations
The newly formed JustPark platform offers end-to-end services, from back-office revenue tracking to consumer-facing digital passes. This integration simplifies operations for clients and enhances the parking experience for over 14 million drivers in the U.K. and more than 500 clients in the U.S.
Cultural Integration and Global Expansion
Merging companies from Dallas and London presented cultural challenges, which were addressed through team-building initiatives like offsite meetings and hackathons. With a unified team, JustPark is poised for global expansion, eyeing markets in the EU and Australia.
For a deeper dive into Jeff Shanahan's strategies and the future of JustPark, read the full interview.