Case Study

ABM Chicago Properties

JustPark Partners With ABM Industries to Provide Chicago’s First Flexible Parking Experience.

Who’s Involved

Matt Andrews | Branch Manager at ABM

Customer Takeaways

SmartPass has been an essential tool to address the new and shifting needs of our parkers, and the [JustPark] team has been great to work with to ensure success at each of our garages. We look forward to expanding SmartPass across our portfolio.

Matt Andrews, Branch Manager at ABM

Summary

The pandemic created significant changes in parking behavior. In Chicago, ABM Industries collaborated with JustPark to launch SmartPass, a flexible digital parking solution.

The Challenge

As workers shifted to a hybrid home/office work schedule, many no longer needed or sought full monthly parking passes. 

Figure 1: North America Monthly Off-street Parking Transaction Volume Compared to 2019 (Data Source: Smarking Industry Benchmark)

Consumers increasingly purchased parking online in advance of arrival.

Figure 2: North America Monthly Off-street Parking Online Sales Transaction Volume Compared to 2019 (Data Source: Smarking Industry Benchmark via Partnership With Arrive/Flash)

Consumers became even more reliant on smartphones and smartphone technologies such as QR codes.

Figure 3: Number of Smartphone Users in the U.S. Scanning a QR Code, 2019 – 2022 (Millions) (Data Source: eMarketer)

The Solution

JustPark provided ABM with the necessary tools to launch SmartPass—a suite of flexible parking options that included single-day passes, flexible multi-day passes, hotel overnight passes, and tenant-specific passes. These could be easily purchased online and accessed via QR codes. 

The solution also included raising awareness of the change by creating building-specific websites with links to purchase passes, posting signage, distributing flyers, educating HR officials at key employers at or near SmartPass buildings, and launching online marketing and SEO campaigns.

The Result

SmartPass was successfully implemented in several high-profile locations in Chicago, including 311 S. Wacker and Navy Pier. It has increased customer satisfaction and generated over $50,000 in incremental annual revenue without additional labor or operational costs.

In Conclusion

The partnership between JustPark and ABM through the SmartPass initiative tailored parking solutions to meet new consumer demands and reinforced ABM’s position in managing premier parking spaces in Chicago. The success of SmartPass highlights the importance of innovation and adaptability in parking management.

Learn More

With integrated payments, devices, and business intelligence, JustPark is paving the road to a brighter digital future. On that road, JustPark customers are driving away from cash, quickly and seamlessly.

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