
Case Study
Walnut Creek Smart City Case Study
JustPark Drives Smart City Initiatives in Walnut Creek
Carla Hansen | Assistant to the City Manager, City of Walnut Creek

We are proud that, now in Walnut Creek, parking is one of the most data-driven components of our urban mobility policies. As we look more broadly at mobility issues, we will leverage the JustPark data infrastructure to integrate, manage, and analyze all sorts of data to support our decision-making.
Carla Hansen, Assistant to the City Manager for the City of Walnut Creek

The City of Walnut Creek, faced with a parking challenge in its bustling Downtown, engaged JustPark in a partnership to balance parking demand, enhance urban mobility, and foster a Smart City vision. This collaboration led to the successful implementation of the Purple Pole program and a comprehensive urban mobility platform using JustPark’s data analytics.

The Solution

JustPark's Data Analytics
Using JustPark’s Smarking BI solution, the City can now understand parking behavior, leading to a more effective and efficient parking management program. By leveraging data visualization from the Smarking BI dashboard and a dynamic on-street occupancy map, Walnut Creek can target parking problems more accurately, monitor parking performance in real-time, and evaluate policy results proactively.
Building a Data Hub
As part of its Smart City vision, Walnut Creek launched a dynamic parking guidance system program. The program integrates the City’s on- and off-street parking assets with privately owned parking assets into a single database. Currently, real-time occupancy and price information for more than two-thirds of the paid parking spaces in Downtown Walnut Creek are available online.
Purple Pole Program
Walnut Creek also created a “Purple Pole” program – named for the purple poles identifying ‘Periphery’ parking – that eliminated the two-hour parking time limit in the peripheral zones. The goal was to reduce congestion in the Downtown core and move long-term parkers to the Periphery.




In Conclusion
The partnership between Walnut Creek and JustPark showcases the transformative potential of integrating advanced data analytics into urban planning and management. By leveraging JustPark’s technology, Walnut Creek is solving its immediate parking challenges and laying the groundwork for future Smart City initiatives.

Learn More
With integrated payments, devices, and business intelligence, JustPark is paving the road to a brighter digital future. On that road, JustPark customers are driving away from cash, quickly and seamlessly.