We now have the ability to track Tenant Level parking utilization behavior and ensure the best experience for our tenants.
Steve Herron, President
Denison believes the intentional application of technology can enhance value for parking assets, both through revenue enhancement and operating cost reduction. We choose to leverage advances in technology and partner with software providers like [JustPark] for the benefit of our clients.
Perry Griffith III, President of Denison Parking
At LaSalle Plaza in Minneapolis, Zeller, one of the most prestigious vertically integrated commercial real estate investment and development firms in the Midwest, had the goal of fully utilizing LaSalle Plaza’s parking garage to drive increases in NOI and asset value.
To promote increased garage utilization, Zeller needed to fully understand the groups of parkers that were using the garage, how long they were staying, and where there were opportunities to increase revenue. Zeller aimed to manage inflows of both contract and transient parkers, and to put out the full sign at the latest possible time, ensuring that there would be available spaces for tenants while also maximizing transient revenue.
Without collected data, garage space in the LaSalle Plaza was managed anecdotally without information. Decisions about capacity limits were made based on rough guesses of availability.
All the full potential revenue of the LaSalle Plaza parking garage could not be conceived without information. Revenue creation lacked strategy.
Without accurate historical information, Zeller lacked the ability to plan for parking accommodations or adjustments in the future.
To carry out their business objectives and manage LaSalle Plaza, Zeller hired Denison Parking, an Indianapolis-based parking operator with an accomplished track record of improving asset performance dating to the late 1920s. Denison is one of the nation’s most experienced parking operators. Denison recognizes the value technology brings to their clients and consequently recommended a partnership with JustPark, a parking management technology company.
With JustPark’s Smarking BI tool, Zeller and Denison Parking can track real-time occupancy. This ability allowed a greater number of parkers are able to access the garage, turned away fewer due to capacity limits, and increased tenant satisfaction. On average, they waited 30 minutes longer before displaying the full sign than they previously did.
Real-time Occupancy in JustPark’s Smarking BI tool allows LaSalle Plaza to track occupancy and make data-based decisions based on current information or previous parking behavior.
Zeller and Denison’s ability to maximize garage utilization through the insights it gathers from JustPark’s Smarking BI contributed significantly to the large year-over-year increase in transient revenue, thereby increasing NOI and uplifting LaSalle Plaza’s value.
JustPark’s comprehensive data and analytical tools provided the Boulder team with a holistic view of parking patterns, empowering them to effectively plan and budget for upcoming years.
We now have the ability to track Tenant Level parking utilization behavior and ensure the best experience for our tenants.
Steve Herron, President
Denison believes the intentional application of technology can enhance value for parking assets, both through revenue enhancement and operating cost reduction. We choose to leverage advances in technology and partner with software providers like [JustPark] for the benefit of our clients.
Perry Griffith III, President of Denison Parking
At LaSalle Plaza in Minneapolis, Zeller, one of the most prestigious vertically integrated commercial real estate investment and development firms in the Midwest, had the goal of fully utilizing LaSalle Plaza’s parking garage to drive increases in NOI and asset value.
To promote increased garage utilization, Zeller needed to fully understand the groups of parkers that were using the garage, how long they were staying, and where there were opportunities to increase revenue. Zeller aimed to manage inflows of both contract and transient parkers, and to put out the full sign at the latest possible time, ensuring that there would be available spaces for tenants while also maximizing transient revenue.
Without collected data, garage space in the LaSalle Plaza was managed anecdotally without information. Decisions about capacity limits were made based on rough guesses of availability.
All the full potential revenue of the LaSalle Plaza parking garage could not be conceived without information. Revenue creation lacked strategy.
Without accurate historical information, Zeller lacked the ability to plan for parking accommodations or adjustments in the future.
To carry out their business objectives and manage LaSalle Plaza, Zeller hired Denison Parking, an Indianapolis-based parking operator with an accomplished track record of improving asset performance dating to the late 1920s. Denison is one of the nation’s most experienced parking operators. Denison recognizes the value technology brings to their clients and consequently recommended a partnership with JustPark, a parking management technology company.
With JustPark’s Smarking BI tool, Zeller and Denison Parking can track real-time occupancy. This ability allowed a greater number of parkers are able to access the garage, turned away fewer due to capacity limits, and increased tenant satisfaction. On average, they waited 30 minutes longer before displaying the full sign than they previously did.
Real-time Occupancy in JustPark’s Smarking BI tool allows LaSalle Plaza to track occupancy and make data-based decisions based on current information or previous parking behavior.
Zeller and Denison’s ability to maximize garage utilization through the insights it gathers from JustPark’s Smarking BI contributed significantly to the large year-over-year increase in transient revenue, thereby increasing NOI and uplifting LaSalle Plaza’s value.
JustPark’s comprehensive data and analytical tools provided the Boulder team with a holistic view of parking patterns, empowering them to effectively plan and budget for upcoming years.
Steve Herron | President, Zeller Management Corporation
We now have the ability to track Tenant Level parking utilization behavior and ensure the best experience for our tenants.
Steve Herron, President
Denison believes the intentional application of technology can enhance value for parking assets, both through revenue enhancement and operating cost reduction. We choose to leverage advances in technology and partner with software providers like [JustPark] for the benefit of our clients.
Perry Griffith III, President of Denison Parking
At LaSalle Plaza in Minneapolis, Zeller, one of the most prestigious vertically integrated commercial real estate investment and development firms in the Midwest, had the goal of fully utilizing LaSalle Plaza’s parking garage to drive increases in NOI and asset value.
To promote increased garage utilization, Zeller needed to fully understand the groups of parkers that were using the garage, how long they were staying, and where there were opportunities to increase revenue. Zeller aimed to manage inflows of both contract and transient parkers, and to put out the full sign at the latest possible time, ensuring that there would be available spaces for tenants while also maximizing transient revenue.
Without collected data, garage space in the LaSalle Plaza was managed anecdotally without information. Decisions about capacity limits were made based on rough guesses of availability.
All the full potential revenue of the LaSalle Plaza parking garage could not be conceived without information. Revenue creation lacked strategy.
Without accurate historical information, Zeller lacked the ability to plan for parking accommodations or adjustments in the future.
To carry out their business objectives and manage LaSalle Plaza, Zeller hired Denison Parking, an Indianapolis-based parking operator with an accomplished track record of improving asset performance dating to the late 1920s. Denison is one of the nation’s most experienced parking operators. Denison recognizes the value technology brings to their clients and consequently recommended a partnership with JustPark, a parking management technology company.
With JustPark’s Smarking BI tool, Zeller and Denison Parking can track real-time occupancy. This ability allowed a greater number of parkers are able to access the garage, turned away fewer due to capacity limits, and increased tenant satisfaction. On average, they waited 30 minutes longer before displaying the full sign than they previously did.
Real-time Occupancy in JustPark’s Smarking BI tool allows LaSalle Plaza to track occupancy and make data-based decisions based on current information or previous parking behavior.
Zeller and Denison’s ability to maximize garage utilization through the insights it gathers from JustPark’s Smarking BI contributed significantly to the large year-over-year increase in transient revenue, thereby increasing NOI and uplifting LaSalle Plaza’s value.
JustPark’s comprehensive data and analytical tools provided the Boulder team with a holistic view of parking patterns, empowering them to effectively plan and budget for upcoming years.
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