It’s huge news o’clock at the parking desk. We know that change isn’t always welcome (with the grudging exception of traffic lights, perhaps, or that one time when McVities increased the chocolate percentage of their digestives to 30%). But sometimes, change is necessary.
Why has ParkatmyHouse changed to JustPark?
Since the wellspring of the company all the way back in 2006, ParkatmyHouse has burst its banks. We’re excited to say that we now have more than 100,000 parking spaces – ranging from our treasured niche of private driveways to churches, schools and hotels – and that half a million drivers now trust us every month to fulfil their parking needs. We recently conducted a feedback outreach of mammoth proportions to find out what you think about our service, warts and all. You delivered your comments with humbling gusto, and now we are reacting to the following facts:
- Drivers want more parking spaces to choose from.
- Property owners want to beef up the number of bookings they receive.
- “ParkatmyHouse” no longer represents the full spectrum of our parking locations.
Fortunately, these desires go hand in hand (three ways) on the road to a better service. Our solution is to introduce a new brand, tailor-made to tackle the challenges of supply and demand and to provide a better service for all our users. It’s therefore our pleasure to present to you the grown-up face of ParkatmyHouse: JustPark. We’re grateful to everyone who has helped the company grow and made this transition possible.
So what does this mean for me, and why is it a good thing?
It means that we are busting a gut to ensure that you are never more than five minutes away from a bookable parking space. While private driveways remain very much our bread and butter, there is also a plethora of parking available in places that you perhaps wouldn’t expect, such as churches, schools, hotels, and council-owned car parks. We want to open every possibility up to you and are blowing the cobwebs off every underused space that we can lay our hands on. In short: for you, this means more convenience, more choice, and ultimately, better value.
For property owners:
It may feel that we are shifting our focus away from the cornerstone of what makes our service unique – you, the entrepreneurial purveyors of private parking spots. Fear not, however. Because the new brand is geared towards attracting more drivers to the platform and thus more drivers to your driveway, that translates into more business for you. The new brand has been carefully cultivated to have universal appeal for anyone with a set of wheels to take care of. In short: for you, this means more bookings and an increased amount of income from your parking space.
Okay, got it. What’s next?
Further in light of your feedback, we will be making a whole host of improvements on the technical side of things. You’ll be seeing a slicker, smarter website and a new iPhone app built from scratch in the near future. Neither have we forgotten the swathes of Apple-avoiders out there, as we also have an Android app in the pipeline. Rest assured, though, that some things will never change. First and foremost, JustPark is still powered by the same ParkatmyHouse team – a bunch of people who are intensely passionate about the provision of pain-free parking. We are here and listening and ready to answer any questions you have about what’s going on. Feel free to leave a comment below, and we’ll get back to you. Here’s to a 21st-century parking revolution that means no trip goes unmade. Thank you for being part of our journey. We’re proud to be part of yours.
If you’re a potential JustPark partner with a spare parking space that’s craving to be rented out, we’d love to have you aboard. Here’s the JustPark process in a nutshell: